Iconic Brand New Future

Great brands have strong identities. They know who they are and what they’re up to in the world. They’re loved by fans with little regard for their competition. Get the clarity and confidence that makes your brand iconic, creating the future you, and your followers want.

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Baptist World Aid

BETTER WORLD
FOR ALL

Brightside Physio

ALL YOU
ALL IN

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Building a brand can be challenging. Getting clarity on who you are, and who you should target is a stumbling block for many brands. The longer you leave it, the further away you get from realising your core purpose and building a brand culture to amplify it. This lack of clarity impacts your customer experience and dilutes your position in the market.

A brand’s identity—its story and standard, is the cornerstone of great brands. Everything flows from here. It shifts the way you do things to a new level, because you know what business you’re really in. It’s that intangible deeper meaning you make for your customers that creates super fans. It enables you to design a new category that makes you their only choice.

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What our clients are saying...

“Not only did NE PLUS ULTRA help me understand and connect with what I was trying to say and do on a gut level, they provided a context through imagery that clarified the content and made it easily accessible for those interacting with it. I am confident that NE PLUS ULTRA's work caused the project to have significantly wider and deeper impact.”

Graeme Anderson, Author

“...significantly wider and deeper impact.”

“Trusting Grant had the greatest impact because he took us to a place we could not have taken ourselves. The process resulted in a cohesive and focused team who were excited about our new approach, were on the same page, and were proud to work at Baptist World Aid. We felt that our new brand helped us to recentre to our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”

Rebecca Oates, Baptist World Aid

“took us to a place we could not have taken ourselves...increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture.”

"NE PLUS ULTRA has helped us develop two brands from scratch and we’re super happy with the outcome. They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value."

John Beckett, Seed Initiatives

“...two brands from scratch and we're super happy with the outcome.”

“Right back at the start of Brightside I had no reference points, no brand, no identity and a gaggle of truly terrible business names. It felt like I had just taken off on a giant business wave with a paddle pop stick as a surfboard. Grant from NPU was someone I knew could help guide me and (to stretch the analogy)—help build the surfboard and learn how to surf. He was patient enough to coach me through branding, visuals, colours, values, web presence and even interiors when my knowledge base was slim and my goals were large. I think of Grant as my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of."

Ben Hutton, Brightside Physio

“...my co-constructor of a business that has gone from a startup to 5 staff, 120% revenue growth in 12 months and something that I’m truly proud of.”

Latest Projects

Travel Deeply with Alma Italia

All You All In with Brightside

Experiencing Life with Follow

Back to the Nest

Better World For All with Baptist World Aid

A New Day with Northside

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The 6-steps to build an iconic brand your audience loves—without the big ad budget.

Discover the critical pillars to building an iconic brand for clarity, connection and lose the competition.

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Made in Sydney, Australia on the traditional lands of the Cammeraygal people of the Eora nation

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NE PLUS ULTRA: The Latin phrase "ne plus ultra" literally means "no more beyond". It was said to be inscribed on the Pillars of Hercules at the Strait of Gibralter, warning to sailors not to travel beyond the edge of the known world. It's come to mean the highest point attainable, the peak of perfection, the ultimate.

That's what we want for your business, to enhance the lives of others by breaking out of your industry and setting a new standard. Not going where others have gone, but asking, "what business are we really in?", going beyond expectations, creating a proposition that's more valuable and meaningful to those we serve.