BRAND NEW FUTURE
You’ve evolved. Now build the brand to match.
Brightside
ALL YOU
ALL IN
Bedford
TRANSFORMING
EDUCATION
Baptist World Aid
BETTER WORLD
FOR ALL
YOU’re NOT THE BRAND YOU USED TO BE.
You’re scaling — hiring, expanding, building momentum. But the brand still reflects where you started, not where you’re headed. The story that worked at launch doesn’t land the same way anymore. Your team tells different versions. The brand still lives in your head — and nowhere else.
This isn’t a creative problem. It’s a strategic one.
When the brand doesn’t match the business, growth creates friction instead of momentum. Your message blurs. Culture drifts. Traction stalls.
We realign brands from the inside out — so they match where you’re going, not where you’ve been.
Realigned
Remembered
Remarkable
Your next stage demands
a new standard.
Get Clear — Diagnose the drift. Align leadership. Uncover the DNA that sets you apart.
Take Aim — Sharpen positioning. Define your audience. Set objectives that guide real decisions.
Make Moves — Build distinctive codes and a creative system your team can run without you in every room.
From Our Clients
“I am confident NE PLUS ULTRA’s work caused the project to have significantly wider and deeper impact.”
Graeme Anderson, Author
“NE PLUS ULTRA took us to a place we could not have taken ourselves. …our new brand helped us to recentre our mission—resulting in increased recruitment interest, greater social reach, higher email open rates and overall engagement, and a refreshed team culture. Make the investment, you will reap the rewards.”
Rebecca Oates, Dir. of National Engagement, Baptist World Aid
“…They have a knack of drawing together your identity with your customer’s needs and aspirations to create brands that tell a story while also looking great and bringing value.”
John Beckett, Founder, Seed Initiatives
“We’ve grown over 50% every year since starting together 3 years ago. And we are now 10 staff including 5 clinicians. It’s a brand I’m genuinely proud of (and one that’s making a difference).”
Ben Hutton, Founder, Brightside Physio
“What’s more, people are noticing the changes and are now curious to learn more about who we are and what we offer. The clarity, energy, and interest this has generated has been even greater than we had envisaged.”
Steve Dixon, CEO, Bedford
“We are immensely proud of our Alma Italia brand … it continues to resonate with audiences across our international markets. Thanks to the brand and website, which translate our vision and values into something tangible and remarkable, we’re recognized as one of the top five agencies in our segment in the U.S.”
Tim Surgenor, Entrepreneur
BENEFITS OF BRAND.
Investing in brand is backed by research. Here are some highlights…
3x
faster growth
Known brands also known for something grow 3x faster.
Source: Kantar Brandz Studies, 2014–2020
70%
more sales
Brands with clear meaning contribute 70% more to sales.
Source: Kantar Brandz Meta-Analysis
3x
share of market
Meaningful, different, and salient brands have 3x more market share.
Source: Kantar Brandz Studies, 2014–2020
37%
higher prices
Meaningful different brands command 37% higher prices.
Source: Kantar Brandz, 2024
The pattern is always the same.
A physio clinic scaling to 10 staff. A travel agency becoming top 5 in the U.S. market. A college repositioning for a new era. A global aid organisation clarifying its mission.
Different sectors. Same stage. Same gap.
BUILT FROM THE
INSIDE OUT.
NE PLUS ULTRA is a Sydney-based brand studio for organisations that have outgrown their brand and are ready for what’s next.
We start at the source — with who you are, what you believe, and where you’re going. From there, we shape brands that feel aligned, distinct, and impossible to ignore.
BRAND DRIFT SCORECARD
Can you feel
the drift?
How aligned is your brand with
where you're going?
10 questions. 2 minutes.
A clear picture of where
the drift is showing up.
